The Ascott Limited Launches Asia’s First Chelsea-Themed Hotel Suites in Jakarta, Unveiled by Club Legend Gary Cahill As the Official Hotels Partner of Chelsea Football Club, the launch is a major regional moment in the global partnership, and is a first-of-its-kind football hospitality concept in Asia. Key highlights: Asia’s first Chelsea-themed hotel suites opened at Ascott Sudirman Jakarta (“The Legend Suite”) and Citadines Sudirman Jakarta (“The Bridge Suite”). Suites feature premium Chelsea memorabilia, matchday-inspired design, immersive audiovisual elements and Ascott’s signature hospitality—bringing the spirit of Stamford Bridge to Asia. The launch took place during The Famous CFC Jakarta on 29–30 November, drawing more than 400 fans and Ascott Star Rewards (ASR) members for a weekend of exclusive activities: fireside chat, meet-and-greet, pre-match gathering and a live Chelsea vs Arsenal watch party.