We're about to lose money on your next order. On purpose. Here's the deal. We just launched the Beutea app. And instead of politely asking you to download it, we're bribing you. Sign up as a new user, and you get a 1-for-1 voucher instantly. Two drinks. You pay for one. Any flavour, no minimum spend, no "terms and conditions" essay. Why would we do this? Simple. We know that once the app is on your phone, ordering ahead and skipping the queue becomes your new normal. That is the whole play. We are betting a free drink that you will never want to queue again.