“Up For the Cup With GYG” kicks off from 12 June throughout the World Cup season, where football fever meets your favourite Mexican feast. From exclusive app rewards to limited-edition merchandise and exciting match-day mechanics, Guzman y Gomez (GYG) is bringing fans together for the ultimate late-night game-day experience. As part of the campaign, GYG will roll out exclusive app incentives whenever Australia or Mexico scores a win, including one-day-only deals such as 20% off orders above $30 on the following day. From 15 June onwards, 200 exclusive GYG footballs and socks will also be given out to selected GOMEX members. Adding to the excitement, GYG’s “Up For the Cup” will launch during the Round of 32 kickoffs from 29 June to 19 July. Up to 20 winners will walk away with 10 FREE Burritos and exclusive GYG “Up For the Cup” merchandise.