Mornings just got a little cheesier! Starting 24 September 2026, Paris Baguette’s new “Cheese Up Your Morning” campaign brings weekday breakfast sets from $7.50, available until 11.30am. The line-up features two new savoury creations and familiar favourites, giving early risers a more indulgent way to start the day. New to the breakfast line-up are the Grilled Chicken Ham & Cheese Sandwich, featuring buttery brioche layered with honey chicken ham, Gouda cheese and creamy Gouda béchamel, and the Cheesy Chicken Sausage Croissant. Both are available as a $9.50 set* with a drink. For those craving familiar favourites, grab a Big Choco Twist, Chocolate Croissant or Double Cheese Croissant and pair with a drink at $7.50*. The items are also available à la carte throughout the day. 50 x vouchers will be released every weekday at 8am via PB Rewards, allowing early birds to enjoy the $9.50 breakfast set for just $5. For same-day use, available while stocks last!