*Only for Thanks for PV Members* In stores, your Birthday treat is valid for your birthday month, while other rewards require immediate redemption. Your birthday reward will only be activated after completing at least one prior transaction—a measure to ensure fairness and integrity in our program. Your birthday reward will be automatically added to your account on the first day of your birthday month, and will be valid for 31 days. Please note that you may be asked to show us an ID for verification.