In football, a simple hand gesture signals a player's substitution, but for Subway® Singapore, that moment now means something more for fans. As football excitement builds among fans this season, Subway® Singapore has launched Time For A Sub - a real-time campaign that transforms on-field substitution moments into rewards for viewers. During selected matches announced on Subway® Singapore’s Instagram Stories, fans can tune in and follow along live. Each time a substitution gesture appears, a “Time For A Sub” Story goes live in real time. The first 22 fans to reply via direct message will win buy-one-get-one-free Sub vouchers, redeemable across restaurants islandwide. Since launching on 12 June 2026, the Time For A Sub campaign has already turned four on-field substitutions across six matches into 88 buy-one-get-one-free Sub rewards for fans, with more match moments set to roll out throughout the football season.