The homegrown brand is now being recognised by the National Heritage Board as a Steward of Intangible Cultural Heritage for its dedication to heritage and craftsmanship as one of five award recipients for the 2024 lineup; and the only Teochew bakery in Singapore to receive this distinguished honour. In celebration of this achievement, Thye Moh Chan is launching a special promotion to show appreciation for its customers and fans of traditional Teochew pastries islandwide. For a limited time only from 10 till 13 April 2025 at all Thye Moh Chan stores, customers may purchase 8 pieces of Thye Moh Chan’s signature tau sar piah at $10.80 (U.P. $19.20). This exclusive offer shares Thye Moh Chan’s joy of being named among the custodians of Singapore's intangible cultural heritage, and it invites everyone to be a part of the Thye Moh Chan experience.