In celebration of Singapore’s 60th year of independence (SG60), Eu Yan Sang Singapore proudly honours the Pioneer and Merdeka Generation customers with a special line-up of storewide privileges and exclusive product offers — a heartfelt gesture of their appreciation for their lifelong contributions to the nation. From 15 May to 9 August 2025, customers holding valid Pioneer or Merdeka Generation cards will enjoy: Additional 3% OFF On Top Of Storewide Promotions On top of storewide promotions and Eu Rewards member offers, eligible customers will receive an additional 3%* discount applied on their final bill. *Excludes Changi Airport stores Exclusive SG60 Product Offers for the Pioneer & Merdeka Generations Eu Yan Sang has specially handpicked these best-selling products to support healthy ageing, whether in terms of brain health, vitality, and immune resilience.