KITKAT officially launches the world’s first-ever ‘Break Buddies’ collectibles in Singapore today, encouraging Singaporeans to pause, recharge, and savour the moment this year-end season. From bubble tea runs to post-work gym sessions, leisure travelling and Friday night chill-outs, the collectibles feature four limited-edition characters inspired by the uniquely Singaporean ways to unwind. Designed to go wherever your break takes you, each Break Buddy is perfectly sized to hold a KITKAT 2-Finger, a reminder that KITKAT is with you no matter how you choose to unwind. Available from today at just S$14.90, consumers can purchase the new Break Buddies Box at participating retailers and receive a randomised Break Buddy character as well as 2 x KitKat 10s Sharebags. The collection is also available at FairPrice, Giant, Cold Storage, Sheng Siong, Prime, 7 Eleven, Cheers and FairPrice Online – while stocks last.