Sony Singapore is delighted to announce the return of Alpha Fest, happening from 17 – 19 October 2025 at Plaza Singapura, Level 1. This year’s theme, “Seasons in Japan”, transforms the atrium into a captivating showcase of spring gardens, summer festivals, autumn alleyways, and winter onsen settings to bring photographers and creators on an immersive journey through the lens. Event Details Date: Friday 17 October 2025 (2 – 9PM) Saturday, 18 October – Sunday, 19 October 2024 (10AM – 9PM) Location: Plaza Singapura, Level 1, 68 Orchard Rd, Singapore 238839 Early Bird Special Promo for FE 100mm F2.8 Macro GM OSS lens - Date: 17 Oct 2025 – 17 Nov 2025 - Exclusive Free Gifts: o Collector’s Edition Sony Hot Shoe Covers (Macro, Food, Portrait, Nature) [Limited Edition] o Exclusive G Master Premium Gift Set (worth ~S$160)